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Barlovic, Ingo: Clausnitzer, Christian:
Kommerzielle Werbeforschung bei Kindern. Ziele, Methoden und der Blick auf das Kind.
[2005]
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Barlovic, Ingo (1)
Clausnitzer, Christian
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advertising competence
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advertising effect
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child
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commercial television
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consumer behaviour
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consumer information
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market research
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target group research
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periodical article
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2000-2009
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german
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Medien und Erziehung (merz)
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